Peg + Cat Behind The Scenes Promos
Client
PBS Kids
Time Period
Three weeks turnaround from production to delivery
- Production Services
- Creative Services
About the Client
PBS KIDS is committed to making a positive impact on the lives of children through curriculum-based entertainment. With a 360-degree approach towards learning and reaching children, PBS KIDS leverages the full spectrum of media and technology to build knowledge, critical thinking, imagination and curiosity. By involving parents, teachers, caregivers and communities as learning partners, PBS KIDS helps to empower children for success in school and in life.
The Goal
PBS was looking to get the word out about their new animated kids series "Peg + Cat". They approached VIA Studios Global with the idea of shooting and editing some behind-the-scenes promos showcasing the program's creators and talent.
VIA Studios Global worked closely with the team at PBS Kids to create spots that captured the essence of the show, and reinforced the core messaging that problem-solving can be fun.
